AI Insights · Timothy · June 2022
Top 5 Personal Finance Budgeting and Planning Apps in Mexico for Q2 2022
Discover the performance of the top 5 personal finance budgeting and planning apps in Mexico during Q2 2022, based on data from Sensor Tower.
The second quarter of 2022 witnessed notable trends in the personal finance budgeting and planning apps market in Mexico. Here’s a closer look at the performance of the top 5 apps on a unified platform, with insights courtesy of Sensor Tower.
Profuturo Móvil saw a varied pattern in its weekly downloads, starting strong with 14K in early April and peaking at 15.4K by mid-May. However, the app experienced a dip towards the end of the quarter, settling around 9.6K downloads in the last week of June. Active users for the app fluctuated, peaking at approximately 104K in late May and closing the quarter at around 95K.
Banregio had its peak in weekly downloads at 6.7K in early April, but this number dropped to around 2.4K by mid-June. Nonetheless, the number of active users remained relatively stable, averaging around 59K to 65K throughout the quarter, with a notable increase towards the end reaching 65.6K in the last week of June.
Splitwise maintained a consistent weekly revenue, averaging between $200 and $349, with a peak of $349 in early June. The download numbers showed moderate activity, hovering around 2K to 3.7K weekly. Active users showed slight growth, from 7.4K in late March to over 8.1K by the end of June.
Money Manager, Expense Tracker exhibited stable revenue figures, ranging from $100 to $216 weekly. Download trends showed a peak of 5.1K in early April, tapering off to around 1.4K by mid-June. Active users fluctuated slightly but remained strong, with a peak of 24.3K in mid-May and maintaining approximately 23K by the end of June.
Finally, BBVA Plan experienced varied download numbers, peaking at 4.5K in early April and seeing a low of 1.4K by mid-June. Active users started strong at around 36.2K in early April but saw a significant decline to approximately 12.8K by the end of June.
These insights into the performance of the top personal finance apps in Mexico highlight the dynamic nature of user engagement and app success over the quarter. For more detailed analytics and trends, visit Sensor Tower.
